1999 - Jada Toys, the beginning and its unique ambition
Jada Toys was founded in 1999 on the other side of the Atlantic, in California, by Jack and May Li. The company soon set out to develop a comprehensive range of products, and succeeded in becoming a leader in licensed action figures, die-cast collectibles, radio-controlled vehicles and toys. To achieve this, the company works closely with major entertainment, film and automotive groups to continually produce innovative, patented products.
A new and appealing positioning
Jada Toys quickly made a name for itself thanks to its pop culture niche, winning over the world with its replicas of world-famous vehicles such as the Batmobile or the De Lorean from Back to the Future... An offer that quickly appealed to consumers. Reflecting the latest trends in automotive culture, Jada knows how to surprise its customers with the high level of detail and style of its products. A new generation of enthusiasts has responded.
Superheroes at your fingertips
Jada's challenge is to make it possible for specialized stores to offer Marvel, DC Comics, Hollywood Rides and mythical car replicas. Products that stand out on the shelves, attracting young and old alike.
2011 - An expanded offering
There's plenty for older children to enjoy in their favorite films, but what about the little ones? Until now, Jada has been very much associated with a male target group, but the company decided to remedy this by taking a closer look at the Hello Kitty brand. Hello Kitty joined the range in 2011, launching its first toy line dedicated to little girls. The brand continues its momentum with a line of “Cutie Pops” dolls in 2012, accompanied by a multi-million-dollar TV commercial that earned it the award for best-selling fashion doll of the year.
2014, the Fast & Furious frenzy
Jada Toys continues to expand its range. 13 years after the first Fast & Furious, Jada licensed the American blockbuster, reproducing the film's biggest cars. These detailed die-cast and radically controlled parts proved very popular with fans of the film, even in the years without a release. Every Fast & Furious movie has passed through Jada's expert hands, from the first “Fast and Furious” opus to the latest.
Metals Die-Cast, the springboard to Universal, Disney and DC Comics
In January 2015, everything accelerated. Metals Die-Cast has become synonymous with quality and style in the toy world. Jada manages to land major licenses: Universal, Marvel, Disney, DC Comics and more. The manufacturer manages to create a huge library of die-cast figurines in record time. These collectible figures represent one of the fastest-growing lines ever produced by the company. A runaway success thanks to innovative products that appeal to a wide target audience worldwide.
2019 a European acquisition
Germany-based Simba Dickie Group to acquire Jada Toys in 2019. An opportunity to expand on the European continent and meet a new clientele, also fond of cinema.
Heading for France
The time is right to enter the French market. This was made possible by Solido, which became the brand's official distributor in France in early 2020. The French are on board, and Jada Toys miniatures can now be found in supermarkets and specialty stores.
Jada Toys, always on top of trends
Today, Jada Toys offers a complete range of international products, from Hello Kitty toys, Marvel and DC Comics reproductions and American blockbusters to a more fantastical universe such as Harry Potter. The brand itself encompasses a cinematic universe that is unique in the world. The most cult films are represented here, so you can transpose your passion to the service of our favorite heroes. Jada has undoubtedly been a key player in the world of toys and automotive reproductions for over 20 years. This undeniable experience gives us the utmost confidence with our distributors, dealers and end customers, and will ensure our growing reputation in the years to come.